Sep
24
11:20 AM11:20

Panel: Audience-building for Developing Artists

Switchyard Pavilion

Moderator: Tom Davies, Secretly Distribution

Panelists:

Terry Cole, Colemine Records

Rachel Glago, Secretly Group

Vinnie Massimino, Dais Records

Morgan Schaffner, Psychic Hotline

This panel will unpack what is actually working for audience development in 2026. How to think locally vs globally; whether or when traditional promo still makes sense; how to run socials with artists who would rather do anything else; how to engage with stores and DSPs to help build the story; and importantly how to think creatively, smartly and patiently with your budgets and time.

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Sep
24
10:00 AM10:00

Panel: Global Retail Marketing

Switchyard Pavilion

Moderator: Anna Bond, Secretly Distribution

Panelists:

Kara Angan, Secretly Distribution

Dan Drinkard, Dinked International / Seasick Records

Will Dop, Secretly Distribution

Charlie Hunt, Secretly Distribution

Brianne Murphy, Secretly Distribution

How can labels best work with retailers and retail coalitions in our current physical marketplace? What differentiates the key territories we focus on, and where else should we be thinking about when we’re planning a global physical campaign? We’ll discuss how to keep up momentum post release, how to deal with limited items, and why now and the next few years will be particularly exciting times for global physical sales.

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Sep
23
11:50 AM11:50

Panel: Digital Ads & Marketing

Switchyard Pavilion

Moderator: Lina Yanson, Secretly Distribution

Panelists:

Matt Bacon, Dropout Media / Sapphire Eye

Heather Finn, Secretly Group

Jared Jones, Winspear

Emily Williams, Rhymesayers

Where should you allocate your digital advertising and marketing dollars, and how do you know if your spend is worthwhile? Our panel of experts will dig into how they're building successful advertising and marketing strategies across socials, Spotify, and other digital platforms, while diving into the importance of setting goals, choosing the right audiences, and interpreting performance data. We’ll talk about common pitfalls, and what’s changing in digital ads and marketing in 2026.

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Sep
23
10:25 AM10:25

Panel: SD on the marketplace, what works, and what's next - with Q&A

Switchyard Pavilion

Moderator: Jody Whelan, Oh Boy Records

Panelists:

Hannah Angst, SD Director of Label & Shared Services

Tom Davies, SD Director, Global Marketing

Charley Kiefer, SD VP, Global Digital Strategy

Jacqui Resur, SD VP, Client Relations

Shelly Worcel, SD Director, Global Physical Account Strategy

Join a group of SD leaders across multiple departments to discuss the current state of distribution but also across their individual areas; how SD teams collaborate on different types of projects and opportunities; how different SD teams use our own and external data sources to work strategically; and what seems likely to change in the next few years. Plus Q&A!

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