Switchyard Pavilion

Moderator: Tom Davies, Secretly Distribution

Panelists:

Terry Cole, Colemine Records

Rachel Glago, Secretly Group

Vinnie Massimino, Dais Records

Morgan Schaffner, Psychic Hotline

This panel will unpack what is actually working for audience development in 2026. How to think locally vs globally; whether or when traditional promo still makes sense; how to run socials with artists who would rather do anything else; how to engage with stores and DSPs to help build the story; and importantly how to think creatively, smartly and patiently with your budgets and time.