Switchyard Pavilion

Moderator: Lina Yanson, Secretly Distribution

Panelists:

Matt Bacon, Dropout Media / Sapphire Eye

Heather Finn, Secretly Group

Jared Jones, Winspear

Emily Williams, Rhymesayers

Where should you allocate your digital advertising and marketing dollars, and how do you know if your spend is worthwhile? Our panel of experts will dig into how they're building successful advertising and marketing strategies across socials, Spotify, and other digital platforms, while diving into the importance of setting goals, choosing the right audiences, and interpreting performance data. We’ll talk about common pitfalls, and what’s changing in digital ads and marketing in 2026.